DO SALES TECHNIQUES WORKS?
You receive a postcard in the mail asking you to call a phone number to see if you won the “Publisher’s Clearing House” prize.
HOW DID THEY DO THAT?
No one wakes up in the morning saying “Today I will buy a $500 blender.”
You walk by a demo, where they let you taste the smoothies and soups made in the blender, and poof, you cannot live another minute without it.
HOW DID THEY DO THAT?
You walk in to a car dealer and tell the sales woman, “we are just looking and not ready to buy.”
HOW DID THEY DO THAT?
When we argue politics we try to fact-bomb our opponent. We treat it like a college debate.
No one’s mind is changed in a college debate.
It is time to change our strategy.
Alan Huber offers live presentations and webinars. He publishes a weekly column called
“Alan’s One Minute Issue” which is short enough to read in under one minute.
Alan will work with candidates and activists on their messaging, salesmanship, and boothmanship.
